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Privacy Policy

Privacy Policy and Terms of Use

In General

References in this Privacy Policy and Terms of Use (“PPTU”) to “we,” “us,” and “our” means collectively the following entities (the Companies): (i) the Software & Hosting Provider ClickMotive (as referenced in this disclaimer), and its affiliates, employees, contractors, and representatives; (ii) the Dealer, Auto Group, Region, OEM or Automotive Business Entity (and its affiliates, employees, contractors, and representatives) displayed on the web site for whom the web site directly benefits; and/or the (iii) 3rd Party Marketing Company (and its affiliates, employees, contractors, and representatives) that may be listed in the footer of the web site that serves as an affiliate partner to ClickMotive for providing web site services.

Privacy Policy Overview

This PPTU covers how we treat personal information we collect and receive from you, including information related to your past use of products and services offered through our web sites, as well as the terms of use for our websites. We want you to feel confident that the information we collect, and that you choose to share, will be treated with care. The first step in helping you to achieve that level of comfort and confidence is by explaining what types of information we collect and why we collect it. It is our sincere hope that by being forthright in this communication of our PPTU that the relationship we establish is a long-lasting one.

Please read this entire PPTU carefully each time you visit any of our websites, since we reserve the right to add, modify and/or delete any portions of this PPTU at any time.  If you do not agree to this PPTU, then you are not authorized to use our websites, and you should exit the websites. This PPTU does not apply to websites, web content & forms or framed/linked third party web content that we do not own, nor does it apply to any of our business customer websites, web content & forms, framed/linked third party web content or business practices.   

This PPTU is published based on applicable Federal & State Laws regarding the collection, storage and distribution of your information in the form of (i) non-public personal information which consists of any information about you that is not publicly available, and (ii) public personal information which consists of any publicly available information about you. Non-public personal information and public personal information are referred to collectively as “personal information”.  This PPTU describes how we use such personal information, and how we protect your privacy. We collect, store and distribute personal information to enable us to administer the ongoing business activities that we license to our business customers for the purpose of managing interactive marketing and media campaigns on search engines and websites. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.

This PPTU does not apply to the practices of companies that we do not own or control, or to people we do not employ or manage. Our web sites may contain hyperlinks to third party web sites. We are not responsible for the privacy practices or the content of such third party web sites or advertisers. Please check with those web sites to determine their privacy policy.

Collection and Use of Personal Information

We collect your personal information when you register with us, when you use our products or services, or when you visit our web pages or the pages of certain of our partners. We may combine information about you that we have with information we obtain from business partners or other companies.

During a normal visit to our web sites, no personal information about you is collected. All information is free to browse at your leisure without the need for you to provide us with any personal information. Your visit does however generate a session log. When you visit any web site, the server housing the pages automatically generates a "session log." The logs are used by the owners of the sites to track the pages you visit or request. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used.

To ensure that our consumers receive the best Internet experience, we collect and store information regarding the demographics of our consumers, statistical trends, submission trends, website traffic information, frequency of visit, sales transaction information, search engine referral information, key word modeling, consumer location and consumer provided information via website submission forms and tracking phone numbers.  Please note that submission forms often require consumers to provide personal information about themselves including name, phone, email, address, vehicle information, trade information, buying status, general comments, social security number and other private financial information. 

When you register for the download of our products or services, we may ask for information such as your name, date of birth, gender, email address, and general location. We automatically receive and record information on our server logs from your browser, including your IP address, cookie information, and the page you request. Log data is only used in aggregate to analyze usage of our web site.

We use your personal information for the following general purposes: to fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

We will not contact minor children about special offers or for marketing purposes.

Sharing and Disclosure of Personal Information

We do not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances:

  • Upon submission of any information or form from our websites, the information you submitted may be promptly distributed to an affiliated dealer network as determined solely by us. Once your information (including any personal information) has been distributed from us to any third party or affiliated dealer network, your information becomes subject to the respective privacy policy of that third party or affiliated party who has a separate and independent obligation to use and protect your information for its intended purpose by endeavoring to use your information to assist you with the research and possible purchase of an automotive vehicle, service visit, parts purchase, general information request, vehicle financing and/or other automotive activity.
  • We provide your information to trusted partners who work on behalf of or with us under confidentiality agreements. These companies may use your personal information to (1) help us communicate with you about offers from us and our marketing partners or (2) deliver products and services you have ordered from us; provided, however, these companies do not have any independent right to share this information;
  • We respond to subpoenas, court orders, or legal process, or establish or exercise our legal rights or defend against legal claims;
  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding any illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or property, violations of our PPTU, any misuse or unauthorized use of our web site, or as otherwise required by law; or
  • We transfer information about you if we are acquired by or merge with another company.

We may display targeted advertisements from time to time based on your personal information. We do not provide any personal information to the advertiser when you interact with or view a targeted ad. Our advertisers may assume that if you interact with, view, or click on targeted ads, then you meet the targeting criteria. We may work with vendors, partners, advertisers, and other service providers in industries and categories of business different from ours.

We reserve the right to publish non-personally identifiable, summary information regarding visitors to our web sites for promotional purposes and as a representative audience for advertisers. This is not your personal information, only general summaries of the activities of our visitors and customers.

From time to time, we may offer products or services from our partners or third parties. Where you are so notified during the purchase process, your information may be shared with the provider of the product or service.

This site may be monitored by VisiCogn monitoring software, and may capture information about your visit that will help us improve the quality of our service.

Modification and Deletion of Personal Information

When you use our web sites, we make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. Where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

Information in Public Forums

If we choose to offer any form of public forum in which you may post comments, any information you disclose when posting a message in any such area will become public and may be used by us for related online and offline promotional uses.

Any personally identifiable information you submit in a public forum can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these public forums. In order to avoid your e-mail address or other personal information from being gathered and used by others for inappropriate or harmful purposes, we advise that you should be cautious about posting a real e-mail address or other personal information to newsgroups, chats, or other public forums.

Confidentiality and Security

We limit access to personal information about you to employees and contractors who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs. To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, we have put in place physical, electronic, and managerial procedures to protect your information.

To Protect Information

We have internal and external policies, procedures, secure databases and server firewalls along with employee training, monitoring and auditing in place to protect the personal information of our consumers. 

Opting Out Of The Database

If you would like to opt-out of our database to keep your information from being submitted to a marketing partner, please send us an email to [email protected] with “opt-out” in the subject line along with your complete name, address and phone number, and your submitted form information will be opted-out of our database.  Any information already submitted to marketing partners will need to be opted-out by you directly with that party.  Anonymous statistical data regarding your website shopping trends and footsteps through our website may not be opted-out because any data compilations that relate this information to you have been blocked from external view.

If you feel that a minor child may have furnished information without parental notice or consent, please send us an email to [email protected] with “minor” in the subject line along with the minor’s complete name, address and phone number, and this information will be permanently removed from our database.

California Privacy Rights

Under California’s "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g. requests made in 2007 will receive information regarding 2006 sharing activities).

To obtain this information on behalf of us, please send an email message to [email protected] with "Request for California Privacy Information" on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.

Content and Acceptable Use Policy

We may not actively monitor, censor, directly control, or exercise any editorial control whatsoever over any content that is uploaded, downloaded, stored, transmitted, or otherwise made available through the website, except for our proprietary content. We do not exercise any control whatsoever over any use of our services or products, except as expressly provided in this PPTU or otherwise in a written agreement with you. You agree and acknowledge that all content is the sole responsibility of the person who uploads, downloads, stores, transmits, or otherwise makes available such content.

You agree and acknowledge that we reserve and have the right, at our sole discretion, to delete any information that may be illegal, subjects us to liability, or violates this PPTU or other written agreement between us. You agree and acknowledge that your violation of the PPTU may result, in addition to any other available remedy, in us terminating your right to use our services and/or products. In addition to any remedy provided hereunder, we expressly reserve our rights under the law to take any other lawful action we deem necessary.

You promise and agree you will be solely liable for your use of our services and products and any liability for any information that you upload, download, store, transmit, or otherwise make available. You agree to use your best efforts to ensure the security and integrity of your network or systems used to access our services and/or products.

You agree and acknowledge that the following uses of our services and products are expressly prohibited, and you promise not to use such services and/or products to:

With our web site, we sometimes check your Internet connection speed in order to deliver multi-media content such as streaming video or audio at its optimum viewing level.

Intellectual Property

Most of the text, images, graphics, animation, videos, music, sounds and other materials on this site are subject to trademark, copyright and other intellectual property rights, and such rights are owned by us, our affiliated companies, licensors and/or third parties. These materials may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other sites. The unauthorized use of any copyrighted material or trademark displayed on this site is strictly prohibited.

Any material information or other communication that you transmit or post to this site (collectively termed "Communications"), including but not limited to data, images, graphics, animation, sounds, text, and video, will be considered non-confidential and non-proprietary, and we will have no obligations with respect to the Communications.

You hereby waive any and all rights in any Communications, and we will be free to copy, disclose, distribute, display, perform, create derivative works, incorporate and otherwise use the Communications for any and all purposes, commercial or non-commercial. You warrant that you are the owner of all Communications or have the right to transmit or post such to this site in accordance with these terms and conditions.

The materials provided at this site are provided "as is" without any warranties of any kind, including warranties of merchantability, fitness for a particular purpose, or non-infringement of intellectual property. Further, we do not warrant the accuracy and completeness of the materials at this site. We may make changes to the materials at this site, or to the products and prices described in them at any time without notice.


You agree to indemnify and hold harmless us and our subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees, from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your content, your use of or connection to our services and/or products, your violation of this PPTU and/or any other agreement with us, your use of any content you acquire through use of our services or products, or your violation of any rights of another.

Modifications to Our Services or Products

We reserve the right at any time to modify or discontinue, whether temporarily or permanently, our services, products or any part thereof with or without notice, consistent with the terms of any written agreement between us. You agree we are not liable to you or to any third party for any modification, suspension, or discontinuance of our services or products.


You expressly understand and agree that:

We will make reasonable efforts to maintain our services and products, however, we are not responsible for any damage, loss of content, or other harm arising out of (i) delays, misdelivery, or nondelivery of content, (ii) restriction or loss of access to our services and/or products, (iii) bugs or other errors, (iv) unauthorized use due to your sharing of access to our services and/or products, (v) intentional or unintentional releases of your personal information due to the legal or illegal actions of third parties attempting and/or succeeding in efforts to access our computer systems or the systems of third parties who may host our services and/or products, or (vi) other interaction with our services and/or products. You are responsible for maintaining and backing-up your data and information uploaded, downloaded, posted, stored, transmitted, or otherwise made available on or through our services and/or products.

You use content provided by our services and products, and our services and products themselves, at your sole risk. The content provided, AND OUR SERVICES and products THEMSELVES, ARE provided “as is.” WE EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, accuracy of informational content, AND NON-INFRINGEMENT. We are not liable for any indirect, special, incidental, loss of business, loss of profits, or consequential damages, whether based on breach of warranty, breach of contract, tort, negligence, product liability, or other legal theory, even if we are advised of such damages or potential for damages, including but not limited to, those resulting from: (i) your use or inability to use our services or products; (ii) the cost of procurement of substitute goods and services resulting from any goods, content, information, or services purchased or obtained or messages received or transactions entered into through or from our services or products; (iii) unauthorized access to or alteration of your content uploaded, downloaded, posted, stored, transmitted, or otherwise made available through our services or products; (iv) statements or conduct of any third party on our services or products; or (v) any other matter relating to your use of our services or products.


Your use of our services and/or products is done at your own discretion and risk and you will be solely responsible for any damage to your computer system or loss of data resulting from your use of our services and/or products.

No advice or information, whether oral or written, obtained through or from us, our services or products create any warranty not expressly stated in this PPTU.

Pricing and Vehicle Information

While we will make every effort to ensure the pricing and other vehicle information remains current and accurate, errors may appear from time to time. Along with data and content provided by the Dealership and/or the Manufacturer, other third-parties are at times utilized to supplement vehicle information such as photos, features, specifications, special offers, etc. As a result, it is possible for errors to occur including but not limited to human error, technical error, typographical errors, delays in data updating, etc. Upon notification, such errors and omissions will be promptly removed or fixed. Inaccurate prices and data errors and or omissions do not constitute valid prices and retail offers and we make no warranties to the accuracy of the information on this site. Prior to purchasing a vehicle, you should confirm directly with the dealership that all vehicle information that is crucial to your purchasing decision is accurate.

Choice of Law

You expressly agree that the laws of the State of Texas, without regard to its conflict of law provisions, govern this Agreement and the relationship between you and us. You and we agree this Agreement is to be performed in Collin County, Texas, and you submit to the personal and exclusive jurisdiction of the courts located within Collin County, Texas.

Incorporation by Reference and Entire PPTU

This PPTU incorporates by reference any other agreement with respect to use of our services and/or products between you and us to which (i) you have already agreed or (ii) we require you agree, whether or not such agreement is expressly incorporated elsewhere in this PPTU. You agree and acknowledge that this PPTU and the incorporated agreements constitute the entire agreement between you and us with respect to your use of our services and/or products, and is to be applied consistently with any such written agreement between you and us.

Other Miscellaneous Items

You agree and acknowledge our failure to exercise or enforce any right or provision of this PPTU will not constitute a waiver of such right or provision.

You agree and acknowledge you also may be subject to additional terms and conditions that may apply when you use our services, products, affiliate services, third-party content, or third-party software. You and we agree if any provision of this PPTU or incorporated documents is found to be invalid by a court or other tribunal of competent jurisdiction, then (i) the other provisions of this PPTU or other incorporated document shall remain in full force and effect and (ii) the court or other tribunal construing this PPTU or other incorporated document should, to the fullest extent of the law, give effect to the parties’ intentions as reflected in the provision.

You agree and acknowledge regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to use of our services, products or this PPTU (including arising under any incorporated document) must be filed within one (1) year after such claim or cause of action arose or be forever waived and barred.

The section titles in this PPTU are for convenience only and have no legal or contractual effect.

Your Privacy is Very Important

Questions and Suggestions

If you have questions or suggestions regarding this Agreement, you can contact us at:

The Company: ClickMotive LP
Attn: Privacy Department
1255 W 15th Street, Suite 900
Plano, Texas 75075-4214

Via Email: [email protected]
Via Phone: 214-291-9990

Changes to the PPTU

We reserve the right at any time at its sole discretion to add, modify or delete any portion of this PPTU.  Your use of this website means that you accept any of these changes.  Please read this PPTU carefully each time you visit this website.